OUR vision
and company
The company and who we are
Boho Group is a dynamic Swedish company specializing in creating unique premium hotel experiences. Listed on Nasdaq First North in Stockholm, the company focuses on the Spanish market, targeting an international audience seeking that extra touch of luxury.
Rooted in Nordic design tradition and driven by a passion for exceptional service, Boho Group delivers hotels that not only attract guests from around the globe but are also highly valued by the local community in Spain. Their successful concept, Boho Club, is more than just a hotel—it’s a lifestyle destination that seamlessly blends accommodation with culinary experiences, generating both consistent revenue and long-term growth.
Our philosophy and visions
Our philosophy is founded on the belief that powerful experiences and meaningful relationships are essential components of a rich life. We strive to offer our customers a unique combination of both—unforgettable moments and deep connections. Our vision is that each visit with us enriches our guests and creates valuable memories that last a lifetime. We want them to return home with a sense of well-being and new stories to share. By creating environments where people can relax, discover new things, and truly be present, we hope to leave a lasting impression of joy and inspiration.
Ambitions and ongoing work
Our ambition is to grow Boho Club into an international brand associated with luxury and unique experiences. We are committed to strengthening our position in Marbella, our home base, where we already offer memorable moments for our guests. At the same time, we are actively working on expanding into other areas that share similar qualities with Marbella, both in character and target audience—places that attract a sophisticated and experience-seeking clientele. By establishing ourselves in these strategic markets, we aim to offer the same high standard of service and exclusivity that defines Boho Club, and become a global destination for luxury and authentic experiences.